the aforementioned users when they are near a store will drive footfall. Instead of deploying a national one-size-fits-all campaign costing hundreds of thousands of pounds, big brands and small-businesses alike can now target specific neighbourhoods, towns, or cities for a fraction of the cost compared to other forms of advertising. Zaawi’s platform helps businesses to target consumers to whom their message is most geographically relevant, for example say your local florist is having a slow day, it can create and broadcast a small campaign, in less than 5 minutes, to serve a promotion of let’s say a 20% discount using an attractive display which can be broadcast to those who are within a 10 yards or 10 miles radius of the store, or it can offer a small arrangement of your favourite flowers at a discounted rate for one day only, this not only provides for a boost in footfall but it also helps local businesses restore lost relationships once held between communities and their local businessman.

Zaawi also offers an ‘Explore’ and ‘Point’ functions to help consumers to find local-favourite hotspots and get rewarded for shopping locally.