Company Performance Metrics
Za Rabotoy: job search and recruitment via mobile
There are 6 200 000 unemployed individuals in Russia. Almost all of them have mobile phones. They seek for a job mostly via personal contacts and government employment centers. 33% of them seek for a job more than one year.
'Za Rabotoy' service allows everyone to seek for vacancies using
SMS anytime, anywhere without any dependence on Internet access or newspaper with job opportunities.
Client only have to send SMS request on short number, stating what job does he seek for and what compensation does he expect, e.g. 'Moscow sales representative 100000'. He will get an answer by SMS, which will contain details for a number of job opportunities. So he can immediately call potential employer and start application process.
'Za Rabotoy' service is targeted on individuals who are seeking for a job and have no or little habit to use Internet for this task. Target audience for 'Za Rabotoy' consists of low and middle qualified job seekers, like drivers, salesmen, cashdesk operators, guards, construction and industrial workers.
There are two major components of income by now: (1) Initial - clients (job seekers) pay for each SMS request on our number — currently $1 per request; (2) Employers and job agencies pay for placement of their job ads in our system and for search for job applicants in our database.
Service is running and series of pilot advertising campaigns was conducted. Looking to extend to foreign markets (e.g. unemployment in India — 50M, China — 30M).
