children, and infant retail, Yuyuto has met the upgrade requirements for experiential consumption for children currently.

Yuyuto was established in May 2010. By the end of 2013, the stores affiliated to it had exceeded 120, 61 large and medium-sized cities across the country, respectively under the operational management of 6 regional management centers, which are Shanghai, Beijing, Nanjing, Guangzhou, Chongqing and Wuhan centers. In 2013, the outlets across the country received 5.5 million visitors which equaled the number of annual visitors to Hong Kong Disneyland.