Company Performance Metrics
Reed Lucas: Director of Digital StrategyPast Role: Bent Pixels, VP, Network Marketing and Social Media
Michael Ryan: Team Member
Channel Factory (www.channelfactory.com) is the smartest way to reach, build, and retain an audience on YouTube. We scale video views (ViewIQ), enhance TrueView campaigns (PlacementIQ), and power leading channels (ChanneIQ). Our platform maximizes earned media, increases audience engagement, and provides unparalleled analytics. We have analyzed
millions of YouTube videos to empower over 150 Fortune 500 brands to unlock the power of YouTube. Founded in 2010, The Channel Factory is based in LA with offices in Irvine, NYC, San Francisco, Chicago, and London.
ViewIQ
ViewIQ generates targeted views to maximize earned video views. We distribute a click-to-play embedded video player off-YouTube across our premium publishers on Mobile, Desktop, and Social Games to build and engage highly targeted audiences.
PlacementIQ
PlacementIQ enhances TrueView buying efficiency. Its hyper targeted filters give you more granular control of your media buys. PlacementIQ tracks millions of videos daily and uses audio-visual filters to curate the best brand-safe placements on YouTube.
ChannelIQ
The ChannelIQ Team builds, optimizes, and manages YouTube channels for leading brands, agencies, and Multi-Channel Networks (MCNs). ChannelIQ builds loyal audiences, creates engaging channels, and increases video views.
Channel Factory Highlights
Worked with more than 150 Fortune 500 brands and 85 major agencies.
Delivered 500M+ YouTube views across 500+ videos.
Our campaigns average 1.5 earned views for every paid view.
98% of our campaigns trend on YouTube’s Popular Charts.
Earned views drive effective Cost per View (eCPV) down 40-70% per campaign.
