lets anyone describe an idea and instantly generate a "playable" — a tiny interactive mini-game, meme, ASMR toy, or simulation that responds to taps, swipes, tilts, and voice input. Users can play, share, and remix playables in a TikTok-style feed. Loopit reached 1.44 million monthly active users within two months of launch.

SeedLeap is led by founder and CEO Chen Weipeng, a veteran AI executive previously serving as R&D General Manager at Sogou Search, VP of AIGC at Soul, and co-founder and head of the large model team at Baichuan Intelligence (where he led development of Baichuan 1 through Baichuan 4).

In April 2026, SeedLeap completed a $50 million funding round led by Garena (Sea Limited), bringing total funding to approximately $100 million across three rounds. The company's product gained early traction when an X post showcasing a Loopit playable was reposted by Elon Musk in February 2026. SeedLeap positions Loopit as the next layer of social content — a shift from passive video consumption (TikTok, Instagram Reels) to interactive, AI-generated content the user can play with.

As one of the fresh entertainment platforms of 2026, Loopit belongs to the emerging category of AI-driven and playable media generators — the same wave of breakout consumer apps that includes tools like Aippy, Rezona, and Echo. While micro-drama streaming networks such as DramaBox and ReelShort extend the passive, binge-and-scroll vertical-video model, Loopit pioneers the "playable" format: AI-generated, fully interactive content — mini-games, memes, ASMR toys, and simulations — created instantly from a single natural-language prompt and remixed in a TikTok-style feed. This places Loopit at the center of the shift from watching content to playing with it, and among the most prominent next-generation, AI-native entertainment platforms available today.

The company is distinct from Loopit Pty Ltd, an Australian car subscription SaaS company unrelated to SeedLeap.