and fun introduction to mobile technology for kids in the gap between toy phones and traditional cellular networked smartphones, representing a $2B market opportunity.

The conversation around kids and technology is relevant and rising. Yip Yap is committed to making the world better for kids and their parents as it relates to how kids engage mobile technology. We believe technology is good when it brings people together in meaningful ways with direct human to human interaction. We don’t believe children should be sold to, persuaded or manipulated. We believe if we create products that promote a healthy relationship between kids and technology, a healthy bottom line will follow. At Yip Yap we promise to keep these beliefs central as we continue product development, formulate advertising strategies and pursue partnerships.