Company Performance Metrics
- Tony Farwell: Chairman, CEO, & Founder
- Anthony Farwell: Chairman, CEO & FounderPast Role: GOVX, Executive Chairman & Founder
XNow is the leading provider of SaaS identity management, Verification-as-a-Service (SaaS) & Dynamic Segmented Pricing in e-commerce. XNow's technologies comprise integrated SaaS identity management, VaaS identity management and Dynamic Segmented Pricing technologies for companies in ticketing, travel and e-commerce. Our Dynamic Segmented
Pricing platform easily and accurately verifies Seniors, Students, Teachers & Administrators, Healthcare Workers, Millennials, Gen-Xers, Employees, TSA PreCheck enrollees, residents of cities, towns, counties or states, company employees, and optimizes pricing and revenues for each associated sales channel. We license our VaaS service to e-commerce sites allowing them to easily verify user eligibility to form powerful and discrete sales channels. All data is then updated in the client's CRM via the XNow CRM Gateway. Our proprietary system can verify over 210 million adults in the U.S. Our popular B2C website (XNow.com) verifies users in each of its core verticals and forms a wide reaching B2C sales channel for XNow's clients as well as other industry providers, principally in the travel/experience segment as well as ticketing for live events, sports, movie tickets, theme parks, museums, zoos, aquariums and things-to-do. It is the largest, most comprehensive platform for such services on the Web. XNow works with the NFL, NBA, NHL, MLB, Ticketmaster, Tickets.com and other major partners in the ticketing and travel industries.