make one or two video clips that try to tell the story of the game. This is a long and expensive process. There is no way for the editing team to make a suitable video clip for every sports article. Sports fans can only watch what they're given with no control. If they want to watch more of their favorite player, they simply can't.

W.S.C gives the fans the tools to make their own video clips and increase the media right owner's inventory and fan engagement many times fold. W.S.C also creates an automatic contextual video editing engine that enables to immediately embed a relevant and specially made video for every sports article. This is an opportunity for publishers to increase video views and monetize better with video content.