Company Performance Metrics
Yana Nigen: Co-Founder
WRAP was conceived by its founder Yana Good Nigen in February of 2020. The idea first came to Yana when she observed how recycling was done at her offices and at home, turning from a good initiative into a race for recycling. Yana realized that we need to think about sustainable and responsible living and thoughtful use of our resources. This is
when idea of turning waste into art came to mind. Instead of constantly piling paper, plastic, rubber, metal and other material into appropriate bins – feeling good about helping recycling efforts – Yana thought, that we should be thoughtful of how much of this plastic, paper and other material people actually need to consume on the daily basis. Yana asked herself a question about what can be done to slow down and even reimagine waste management. This is how idea of WRAP was born.
In February 2020, Yana invited Dan Griffiths, Michael Tchong, Sarah Helstrom, and Derek Gores – a world-renowned artist known for work with recycled magazines, maps, data and more in his lush portraits on canvas – to be part of the WRAP’s core team. Today, together with many other artists Leo Sewell and John Sabraw they creating exciting projects and helping the world get rid of waste in a sustainable art-driven way. Supported by artists, people who care, and various organizations around the world, WRAP’s mission is to help our planet create sustainable ways to preserve our environment.
