Company Performance Metrics
Woolroom designs and sells wool-based bedding and sleep products for consumers. The company offers wool comforters, pillows, mattresses, mattress toppers, mattress protectors, and bedding bundles that use natural wool filling. It also supplies wool blankets and throws in various fibers such as merino, Shetland, and British wool for use on beds,
sofas, and chairs. Many products are machine-washable and are promoted for temperature regulation, moisture wicking, and hypoallergenic properties. Woolroom operates a traceable wool program under the Wool ID brand, working directly with farmers to source specific wool types for its ranges. The company supports its ecommerce offering with sleep trials on selected bedding and mattresses, customer support, and educational content on sleep and wool.
