environmental conditions; ultra low power communication budget to extend battery life and the cost of internet connectivity. We are trying to address these problems with our technology. Our stand on the IoT standardization debate is simple. The last mile connectivity can not be standardized! The reason being, unlike Internet, the IoT applications are very different. Turning on a bulb requires just one ‘bit’ versus streaming video needs data rates of the order of Mbits/sec. Hence multiple standard-based and proprietary solutions will have to co-exist to address these wide varieties of applications. And this is possible only when standardization happens at the cloud level. This will allow all the connected things to talk to each other, irrespective of their last mile communication protocol. Our endeavour is to showcase this approach with our technology and products. Consumers don’t care about the standards. They care about the experience, utility and cost. We want to provide a seamless experience to our customers - one mobile APP to take care of all their needs. Our plan is to integrate all the existing products, which our customers care about, on to our platform. And build great products, wherever there is a gap. Wish us luck.