fleece blanket line called “Blanket for a Blanket” that will benefit individuals struggling with homelessness, specifically veterans, homeless housing agencies, and disaster relief organizations. For each blanket sold, we will donate a second “like” non-branded blanket to one of our local benefactor partners to distribute to those most in need. We will focus on giving back to the local communities of each university or team on behalf of its students, faculty, alumni, fans, and participating retailers. We call this “Buy Local, Give Local."" This promise allows us to include everyone in the giveback story and events and creates additional local awareness for the issues at hand.