Company Performance Metrics
Roger Tong: Co-founder and CEO- Florence Lee: Founder and Managing Director
Wiseway is a provider of integrated logistics in Australia operating from eight strategically located warehouses and a modern fleet of over 75 trucks. The Company has grown to become one of the top three outbound air freight logistics providers in Australia due to its specialist focus on Australia and China trade. This has enabled Wiseway to
achieve 70% market share in outbound air freight to mainland China1.
Wiseway provides air freight, sea freight, import services, domestic transportation, warehousing and customs clearance services, to a large customer base of over 700 business customers across two main segments, general cargo and perishable cargo. General cargo includes infant milk formula, vitamins and health related products, while perishables cargo includes dairy products, meat, seafood and fresh produce. As an International Air Transport Association (IATA) agent, the Company has exclusive and non-exclusive arrangements with most major international airlines and acts as non-exclusive agent to a number of sea freight providers.
