8 Acquisitions
Total Equity Funding
$34.5M in 4 Rounds from 10 Investors
San Francisco, California
WideOrbit provides advertising management software for major media companies.
Advertising, Advertising Platforms, Software, Enterprise Software

Company Details


WideOrbit is the leading provider of business management software for media companies. Our product lines include solutions for sales, traffic, media networks, radio automation and promotion optimization. And our client list includes the finest group of television stations, radio stations and media networks in the industry. We’re committed to client success and satisfaction and we’re consistently rated the most responsive and recommended provider of traffic systems in the industry, according to independent research by the Traffic Director’s Guild of America (TDGA).

Funding Rounds (5) - $34.5M

DateAmount / RoundValuationLead InvestorInvestors
Oct, 2015undisclosed amount / Secondary Market1
Oct, 2008$10M / Series D$92M4
Feb, 2008$14.5M / Series C6
Sep, 2002$8M / Series B4
Jul, 1999$2M / Series A0

Acquisitions (8)

Dec 23, 2014Unknown
Jul 23, 2014Unknown
Jun 9, 2014Unknown
Apr 30, 2014Unknown
Sep 5, 2012Unknown
Oct 15, 2010Unknown
Oct 15, 2010Unknown
Aug 5, 2009Unknown

Current Team (14)


Products (17)

  • WO Traffic is an ad sales, traffic and billing solution that manages multiple properties, channels, platforms & media from a single database
  • Programmatic marketplace connecting broadcasters, cable networks and advertisers.
  • WO Analytics is a dynamic business analytics solution for broadcast stations and networks.
  • WO Automation for Radio was added to CrunchBase in 2009
  • Digital advertising operations, formerly known before Fivia's acquisition as Fivia AdFront
  • WO Network is a comprehensive solution for cable networks to manage ad sales and commercial operations.
  • Sell-side platform, formerly known as Admeta before its acquisition by WideOrbit
  • Streaming digital audio platform, formerly Abacast.

Competitors (9)

  • clypd is the advertising sales technology platform built exclusively for the television industry
  • FatTail enables online publishers to price, plan and sell premium guaranteed software.
  • FreeWheel provides enterprise level solutions to enable the premium video industry to thrive in an increasingly complex ecosystem.
  • International communications and informa
  • INIVISION provides software solutions and consulting services to the media industry.
  • Marketron provides business software solutions and services for the media industry.
  • Broadcast management for media companie
  • SintecMedia is engaged in the design and implementation of management systems for the broadcast, cable, and satellite industries.

Offices/Locations (10)

  • Goteborg, Sweden

    Lilla Bommen 3 4th Floor

    Göteborg, Vastra Gotaland 41104


  • Denver

    700 17th Street

    Suite 1100

    Denver, Colorado 80202

    United States

  • Agawam

    67 Hunt Street

    Suite 106

    Agawam, Massachusetts 01001

    United States

  • Birmingham

    501 Riverchase Pkwy E

    Suite 200

    Hoover, Alabama 35244

    United States

  • Dallas

    601 Canyon Drive

    Suite 101

    Coppell, Texas 75019

    United States

  • London

    1 Northumberland Avenue Trafalgar Square

    London, England WC2N 5BW

    United Kingdom

  • Bellevue

    10655 NE 4th Street

    Bellevue, Washington 98004

    United States

  • San Francisco (Headquarters)

    1160 Battery

    Suite 300

    San Francisco, California 94111

    United States

Images (1)


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