Company Performance Metrics
Amelia Swan Baxter: Co-Founder and CEO
Roald Gundersen: Co-President, Founder and Owner
Whole Trees is a design and construction company that designs and constructs sustainable buildings and manufactures timber components from forest products for structural systems. The company re-brands round timber for urban and commercial environments in place of steel. It brings small-diameter forest thinning to the construction industry, and
plans to license its tech solutions to the forest products industry.
Whole Trees provides architectural services for custom applications of timber in construction; engineering and consultation for a wide variety of timber construction; project management and sub-contracting for Whole Trees timber component installation; and sales of modular commercial structural building systems that can replace steel with comparable prices, cheaper LEED credits, and faster installation.
Founded in 2007 by Amelia Swan Baxter and Roald Gundersen, Whole Trees is based in Madison, W.I.
