78
Growth Score
pts
Heat Score
32 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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296622
Wheaties sells whole grain wheat flake cereal and athlete-themed collector boxes, with product info and limited-edition releases.
About the Company
Wheaties produces a whole grain wheat flake breakfast cereal in the General Mills portfolio. The brand highlights sports culture by featuring accomplished athletes on packaging and issuing limited-edition and collector boxes. The site presents current box designs, athlete stories, and announcements for special releases, and offers options to
purchase select commemorative items. Product pages outline ingredients, nutrition facts, and allergen information for the cereal. The brand also runs collaborations that honor milestones in sports and documents the history of athletes who appear on the box. These activities engage fans and collectors while providing clear details about the core cereal product.
