Company Performance Metrics
- Jon Cowley: CEO and Co-Founder
- Alex Cruise: CTO and Co-FounderPast Role: Treasure Data, Principal Software Developer
whatifi is a decision modeling platform that enables businesses to build, simulate, and compare complex financial and operational scenarios.
Traditional tools like spreadsheets and FP&A software struggle with multi-variable, time-based decision-making and are difficult to adapt as assumptions change. At the same time, large language models
(LLMs) are not reliable for running structured calculations or modeling outcomes over time.
whatifi bridges this gap by combining a structured simulation engine with an AI interface. Users can describe business scenarios in natural language, and whatifi converts them into auditable, time-based models that can be executed and iterated in real time.
The platform supports branching decision logic, multi-scenario analysis, and full traceability—allowing users to understand not only what happens, but why.
By turning AI from a conversational tool into a reliable decision engine, whatifi provides a new alternative to spreadsheets and legacy planning tools for the age of AI.