WeeWorld's growth has been driven by organic, word-of-mouth traffic (90 percent), as well as through strategic partnerships (10 percent) with AOL, Microsoft, Skype and a host of API partner sites such as USA Networks.

WeeWorld is a free, trusted site for dynamic self-expression, creation and communication. Through a palette of features, clothes, accessories, hobbies, etc., WeeWorld users can create their personalized WeeMee avatar, connect with friends, decorate their own visual space, send animated messages, play games and more. Thanks to WeeWorld's open platform, WeeMees are portable to all major social networks and blogging sites, in addition to instant messaging platforms, e-mail signatures and mobile phones.