Weddington Way, a social shopping site for wedding parties, is the fastest growing ecommerce business in the $14B wedding fashion industry (a beachhead into the $100B U.S. wedding market). Weddington Way uniquely solves the problem of outfitting bridesmaids by offering the largest assortment of dresses that are easy to shop in the way a bride thinks (by color palette), a collaborative shopping experience for the group (through a shared online showroom where everyone can add dresses, like and comment on them and track each other’s activity) and data-driven personalization to tailor the experience to each customer and group of friends (across channels – desktop, mobile, email, text, etc.). Weddington Way has been recognized as a trailblazer in the industry by business publications like the New York Times, wedding/fashion publications like Brides, The Knot and Glamour and tech publications like GigaOm and Pando Daily.
Weddington Way was founded by its CEO Ilana Stern, a former Bloomingdale’s buyer, after she earned her MBA at Stanford Graduate School of Business. Ilana and her team are passionate about their opportunity to impact a group of friends as they come together to shop for one of life's most important events.
Funding Rounds (3) - $11.5MUpdate
Board Members and Advisors (3)Update
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|Oct 30, 2014||Inc.com - Top 5 Wed-Apps Pivoting the Huge Wedding Industry|
|Aug 11, 2014||Venture Beat - Weddington Way raises $9M to bring collaborative shopping to weddings|
|Aug 11, 2014||Venture Beat - Funding Daily: Does Foodpanda deliver to Weddington Way?|
|Aug 11, 2014||TechCrunch - Online Bridal Boutique Weddington Way Raises $9M Series A|
|Aug 11, 2014||Dow Jones Venture Wire - Weddington Way Says 'I Do' to $9M Series A for Virtual Dress Shopping|
Weddington Way HQ
560 Sutter Street
San Francisco, CA 94102