Overview

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Total Equity Funding
$11.5M in 3 Rounds from 6 Investors
Most Recent Funding
$9M Series A on August 11, 2014
Headquarters:
San Francisco, CA
Description:
Weddington Way is an online boutique for bridal party fashion.
Founders:
Categories:
E-Commerce, Internet, Fashion, Events
Website:
http://www.WeddingtonWay.com
Social:

Company Details

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Weddington Way, a social shopping site for wedding parties, is the fastest growing ecommerce business in the $14B wedding fashion industry (a beachhead into the $100B U.S. wedding market). Weddington Way uniquely solves the problem of outfitting bridesmaids by offering the largest assortment of dresses that are easy to shop in the way a bride thinks (by color palette), a collaborative shopping experience for the group (through a shared online showroom where everyone can add dresses, like and comment on them and track each other’s activity) and data-driven personalization to tailor the experience to each customer and group of friends (across channels – desktop, mobile, email, text, etc.). Weddington Way has been recognized as a trailblazer in the industry by business publications like the New York Times, wedding/fashion publications like Brides, The Knot and Glamour and tech publications like GigaOm and Pando Daily.

Weddington Way was founded by its CEO Ilana Stern, a former Bloomingdale’s buyer, after she earned her MBA at Stanford Graduate School of Business. Ilana and her team are passionate about their opportunity to impact a group of friends as they come together to shop for one of life's most important events.

Funding Rounds (3) - $11.5M

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DateAmount / RoundValuationLead InvestorInvestors
Aug, 2014$9M / Series A5
Aug, 2013undisclosed amount / Seed4
Aug, 2011$2.5M / Seed4

Current Team (2)

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Board Members and Advisors (3)

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Offices/Locations (1)

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  • Weddington Way HQ

    560 Sutter Street

    San Francisco, CA 94102

    USA

Images (1)

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