Overview

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Headquarters:
Woodbridge, ON
Description:
Webkinz offers plush pets and a virtual world for kids, where they can care for their pet and play games with other virtual pet owners.
Website:
http://www.webkinz.com
Social:

Company Details

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Webkinz is a virtual world for kids owned by the maker of Ganz plush pets. Kids receive a secret code with their purchase of any Ganz real-world plush pet, which they use to create the same pet in the virtual Webkinz world. They can care for their pet, buy stuff for their pet and play games with other virtual pet owners.

The whole point of the world is provide kids with a safe, virtual place for them to raise and play with their virtual pets. Kids are required to care for their pets by feeding them and making sure that they stay healthy and happy. They can buy fun stuff with Kinzcash for their pets like TVs and couches by earning points in game play.

Webkinz allows parents to monitor and control their kids' access to the site. Parents can set daily time limits for gameplay and can restrict access to chat rooms etc.

The sites main revenue source comes from selling real world plush pets and trading cards that are integrated into the Webkinz virtual world. Ganz started selling Webkinz pets in 2005 and it has turned out to be brilliant business model.

Current Team (1)

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Products (1)

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  • Webkinz was launched in 2007

Competitors (2)

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  • Neopets is a virtual pet world where users own virtual pets and buy virtual items for them using virtual currencies.
  • SuperSecret is an online social gaming platform for teenagers, allowing them to play virtual games and get engaged in product design.

Offices/Locations (1)

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  • Office

    One Pearce Road

    Woodbridge, ON L4L 3T2

    CAN

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