range of rich media. Similarly, merchants are paying "Daily Deal" sites lots of money to bring them new

customers -- and want to break the cycle of paying again to bring them back. Signage and in-store promotions have limited effectiveness to get patrons to "like" the merchant on Facebook, in order to build a relationship.

With more patrons carrying smartphones, tablets, and laptops, there is greater demand for free Wi-Fi while waiting for service, to check for messages, or to

pass the time. While some can access 3G wireless, they prefer local Wi-Fi because of faster speeds, better coverage, and no data caps.

Wavespot enables the merchants to offer free Wi-Fi, and asks that patrons "like" the merchant on Facebook in return. That "like" appears on the patron's wall as a social recommendation. And the "like" creates a new fan for ongoing marketing.