Company Performance Metrics
Waters Bluff designs and sells Southern-inspired casual apparel and outdoor lifestyle accessories. The company focuses on relaxed sportswear and casual clothing that aligns with outdoor and water-centric lifestyles. Its apparel range includes short-sleeve and long-sleeve pocket t-shirts, quick-dry nylon Chillaxer hybrid shorts, hoodies,
sweatshirts, and mesh-back trucker hats. Products use garment-washed cotton and quick-drying fabrics intended for durability and comfort in warm weather and near the water. Waters Bluff also offers accessories such as insulated can holders and coolers that support outdoor and recreational use. The brand distributes its products through its ecommerce store and a network of regional retail and boutique partners.