Company Performance Metrics
WAITOC represents Aboriginal tourism operators and promotes Aboriginal cultural tours, experiences, and tourism development. The organisation operates as a council and membership body for Aboriginal tourism businesses, providing corporate governance, advocacy and strategic direction on their behalf. WAITOC offers a searchable directory of
Aboriginal campgrounds, cultural tours, bushfood activities, galleries, festivals, events and online shops. It develops and distributes brochures, touring maps and educational cultural tools to support visitors and industry. WAITOC also delivers industry development programs, business support, partnership coordination and promotion of Aboriginal tourism at state, national and international levels. Through these services it supports Aboriginal-led tourism products and access to Aboriginal cultural knowledge for visitors and the wider tourism sector.
