Company Performance Metrics
- Mohammed Salman: CEOPast Role: Unilever, Territory Manager
Waffle Up – Revolutionizing Waffles with Food-Tech Innovation
Waffle Up is a Singapore-based food-tech QSR brand and the leading waffle chain in Bangladesh, pioneering the “waffle on a stick” concept. By merging innovation, technology, and culinary creativity, Waffle Up has transformed waffles from a traditional dessert into a fun, portable, and
everyday indulgence.
Founded with the vision of modernizing street food culture, Waffle Up has built a strong brand identity through: • Tech-Driven Customer Engagement – A gamified Surprise Cards & Loyalty Rewards System that enhances retention and digital engagement. • Creative Menu Offerings – A fusion of global and local flavors, making waffles a versatile snack for all occasions. • Franchise & Expansion Model – A scalable QSR format, primed for rapid growth across Southeast Asia.
Headquartered in Singapore, Waffle Up Global Pte Ltd oversees international franchising, IP ownership, and supply chain management. After dominating the Bangladeshi market, the brand is now expanding into Southeast Asia, targeting key urban markets.
