Company Performance Metrics
As of May 8, 2007, Vtrenz, Inc. was acquired by Silverpop Systems, Inc. Vtrenz, Inc. provides marketing automation solutions. It focuses on data management, list segmentation, Web tracking, campaign creation and management, email marketing automation, direct mail, surveys, landing pages, campaign automation, CRM integration, and campaign analysis
and reporting. The company offers marketing automation software, which enables users to plan, execute, automate, and analyze integrated marketing campaigns, including email, direct mail, landing pages, and surveys. Its software also enables users to automate lead generation with marketing campaigns across multiple marketing channels; identify prospects ready to buy with automatic lead scoring; route sales-ready leads to their sales team; and analyze marketing campaign ROI. In addition, Vtrenz offers services, such as guidance from marketing consultants and online training classes. It serves marketers and sales professionals. The company was founded in 1999 and is based in Fargo, North Dakota.
