suggest best video to them. We match an advertiser's content with user's interests and suggest videos to the user. Our in-player, in-skin and sidebar widgets for publishers can increase publisher's views on youtube channel and videos. As Hunter puts it very precisely in his blog post, http://hunterwalk.com/2013/04/18/why-video-discovery-startups-all-fail/, we create video suggestions already set in a context. This works best for video makers as well as publishers.