development, A/B testing, and onsite analytics to improve user paths into conversions. Voom Ventures builds tailored inbound lead generation systems for sectors such as home building, automation machinery, industrial IoT, financial services, and ecommerce. Its services include multi-channel campaign strategy, geo-targeted advertising, call tracking, and performance monitoring. The firm also operates a white label agency program that enables other marketing agencies to extend their paid media and lead generation capabilities under their own brands.