Total Funding
81
52
Total FundingAngel raised
Growth Score
-5 pts
Heat Score
0 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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VivaSmart is a developer of a content management system for comparison shopping and product information.
About the Company
VivaSmart (aka Aptivia) developed a content management system for comparison shopping and product information. The company was founded by Amr Awadallah and Thai Tran from Stanford University, and was acquired one year later by Yahoo! Inc. The vivasmart technology subsequently became, and still is, the back end CMS for Yahoo! Shopping (now codenamed
Catzilla). The company started as BookSmart, a comparison shopping site for college textbooks, but quickly morphed into a technology provider for building comparison shopping catalogs.
