Company Performance Metrics
VITACUIRE is a family group in the segment of frozen aperitif pastries, private label. As a benchmark player in its market.
Vitacuire, is first of all the story of two restaurant owners in Lyon, Ginette and Emile KRIEF, who back in 1952 decided to launch into the delivery of frozen puff pastry.
Remaining all along an independent and family
company, then later managed by Jean-Yves KRIEF and his two sisters, Vitacuire carried on the traditional expertise in puff pastry in all shapes: cocktail bites, individual pastries along with larger pastries to share.
Since 2010 and the arrival of the third generation growth, the company has kept on innovating and developing new ranges on the canapé market: microwavable cocktail bites as well as brioche pastries.
