Company Performance Metrics
Visit Visalia promotes tourism to Visalia and surrounding attractions through marketing, advertising, public relations, and other outreach. The organization operates as the destination marketing arm for the city, highlighting local dining, arts and entertainment, outdoor recreation, agriculture experiences, and nearby national parks. It provides
visitor guides, itineraries, maps, and online resources to help leisure and family travelers plan trips. Visit Visalia also supports meeting and convention planners with venue information, planning tools, group deals, and coordination with the Visalia Convention Center. In addition, it develops and shares accessibility resources, including information for travelers with autism and visitors with disabilities. The organization works closely with lodging properties, restaurants, attractions, and tourism partners to foster interest in Visalia as a year-round destination.