Company Performance Metrics
Visit McAllen promotes tourism by serving as the official destination marketing organization for the city and surrounding attractions. It provides visitor guides and online resources that highlight things to do, eateries, shopping, arts and culture, outdoor activities, and local events. The organization maintains listings of hotels and other
accommodations and offers tools to help travelers select and book places to stay. Visit McAllen also supports meeting and event planners through a meeting planner guide, venue and hotel information, and contact-based planning assistance. Through curated itineraries, activity categories, and promotional programs such as shopping and discount passes, it helps visitors and groups plan and organize their trips and experiences.