Company Performance Metrics
Visit High Point promotes tourism and visitor engagement by serving as the official destination organization for High Point. It provides trip-planning resources such as brochures, furniture shopping packets, themed itineraries, and an online event calendar. The organization operates a visitor center that offers maps, guides, and personalized
concierge assistance for attractions, furniture shopping, lodging, dining, and parks. Visit High Point supports event organizers through event concierge services, corporate and group event support, and sporting event venue coordination. It also runs partner programs that include business listings, advertising, certification resources, and educational programming. Through strategic destination planning, sponsorships, and reporting, Visit High Point focuses on long-term destination development and the overall visitor experience.