- Total Equity Funding
- $1.55M in 3 Rounds from 2 Investors
- Most Recent Funding
- Venture on August 5, 2016 / Undisclosed Amount
- Stockholm, Stockholms Lan
- Virtusize is a virtual fitting solution that enables online fashion retailers to illustrate size and fit for consumers.
- Peder Stubert, Erik Ekstrand, Gustaf Tunhammar
- E-Commerce, Advertising, Apps, Retail
Virtusize started off with a group of Swedish friends who shared a passion for digital solutions and the world of fashion.
When e-commerce took off, they were thrilled to have the world of fashion at their fingertips. All of a sudden they could buy brands from outside of Sweden. However, there was one major problem: they could not buy clothes that fit properly.
It seemed they had to return over half of the items that they bought, as they were either the wrong size or the fit was not in line with their expectations. They figured that they weren't the only people with the same problem.
They were frequent shoppers at eBay, where most sellers provide detailed garment measurements. They saw how easy it was to find the right size and fit of an item by comparing a seller’s garment measurements with their own favourite items at home.
They started to wonder: what if they used the same concept but made it visual by overlaying garment silhouettes on screen? So they started working with some of the fashion world's best pattern makers and online retail stores on the idea.
Born in late 2011, Virtusize was quick to launch on many Swedish online retailers such as Acne Studios and Stayhard. Soon afterwards, online retailers all over the world had started using Virtusize as the trusted solution for helping their customers choose the right size and fit.
Funding Rounds (3) - $1.55MUpdate
Current Team (6)Update
|Aug 6, 2016||digital.di.se - Livlina för svenska Virtusize|
|Sep 4, 2014||Bloomberg - Using Selfies to Lower Online Clothing Returns|
|Jul 7, 2014||The Next Web - How the Internet is Democratizing Luxury|
|Jun 11, 2014||TechCrunch - Fitbay Bags Another $2M For Its Crowdsourced Approach To Online Clothes Shopping’s Fit Problem|
|Apr 22, 2014||Swedish Startup Space - Virtusize Raises Series A Funding to Pave the Way for Global Expansion|
|Jan 28, 2014||TechCrunch - Crowdsourced Clothes Fit Startup, Fitbay, Gets $400K From Just-Eat Founder & Creandum|
|Dec 15, 2013||TechCrunch - Metail, The UK Virtual Fitting Room Startup, Raises Further £2.6M As It Stretches London’s Tech City|
|Oct 2, 2013||TechCrunch - As Robot Mannequins Fail To Scale, Virtual Fitting Room Fits.me Thinks It’s Found The Answer|
Dressformer is a fashion platform providing a 3D virtual fitting room.
Fitbay is a free photo sharing application that lets you see what people with your body and style are wearing.
Fitiquette provides a virtual fitting room for shoppers to create a virtual imitation of themselves to try-on and buy clothing online.
Fits.me develops software solutions that enable retailers and brands to understand their customers in terms of fit and preference.
Metail is a virtual fitting room service for fashion retailers that allows customers to create a 3D model of themselves and try on clothes.
David Bagares Gata 3
Stockholm, Stockholms Lan 111 38