trade shows. Its online press kits host product information, documents, logos, images, and video files that are accessible at any time to media and prospective customers. Through integration with PR Newswire distribution networks, Virtual Press Office distributes trade show announcements to targeted media outlets, websites, and industry professionals. The service also offers trade show news alerts for journalists and bloggers who want updates from specific events or sectors. Reporting tools provide data on audience engagement with hosted content to support event marketing analysis and planning.