and special offers as well accessing the velocity frequent flyer program.

The airline has grown to directly serve 29 cities in Australia from hubs in Brisbane, Melbourne and Sydney, using a fleet of narrow-body Boeing and Embraer jets; and Airbus and Boeing widebody jets. After several years operating as a low-cost carrier it improved its services to become a ""New World Carrier"", essentially a business model which offers the ""guest"" the choice of purchasing a ticket with aspects of the ""no frills"" approach of low-cost carriers or paying a little more to receive services more in line with full-service airlines, to compete more effectively with Qantas in the business travel market. In 2011, it took this strategy further by introducing new uniforms; new catering options on board; new widebody aircraft to compete with Qantas on Perth, Melbourne, and Sydney services; and the concurrent introduction of business class.

Virgin Australia Airlines was co-founded by Richard Branson in 2000 and is headquartered in Bowen Hills, Brisbane.