Company Performance Metrics
- Jarod Ferguson: CEO
- Robbie Richards: Co-Founder & Lead StrategistPast Role: Boise State University, Assistant Golf Coach
Virayo is a B2B agency for SEO and AI search. We help B2B and SaaS companies get discovered where buyers research, compare, and decide.
Our work focuses on visibility in both traditional search and modern AI-driven search experiences. That includes Google, ChatGPT, Claude, Gemini, and AI-powered search results where buyers increasingly evaluate
options and make purchasing decisions.
We specialize in:
- AI search optimization (GEO and AEO) to improve visibility and citations in AI tools - AI search audits - SEO strategy and execution to drive qualified leads and revenue grow - Technical SEO audits and website architecture optimization - Content and topic strategy aligned to buyer research - Content production and optimization - Authority and citation building - Brand monitoring in LLMs - Organic and AI search reporting
Virayo works closely with internal marketing and growth teams as a partner, not a black-box vendor. We focus on work that directly supports revenue by making sure the right buyers find the right information when they're making decisions.
We've helped 100+ B2B SaaS companies across financial services, healthcare, logistics, manufacturing, IT, legal, cybersecurity and vertical SaaS turn organic and AI search into a leading source of demos, pipeline, and ARR growth.
If your target buyers are researching solutions but not finding your brand, we can help change that.
