Company Performance Metrics
Pakistan “First Social commerce platform – Bazaarghar: Bazaarghar, an award-winning application, is Pakistan's “first Social Commerce platform", targeting the underserved E-commerce space. Achieved successful deliveries in more than 370+ cities with a m o m growth rate 46% in the last 6 months.
Challenges, limiting the growth of the
E-commerce market in Pakistan, including but not limited to: 1. Language barrier: the user penetration stands at 20% (44M) against the 3G/4G subscribers of 120M and potential market of 72% (158M) (customers aged between 15 to 55), 88M+ population doesn’t understand English at all (currently all market places are mainly in English) 2. Unconventional SKUs and Low add to cart conversion 3. Rising customer acquisition cost: 4. Origination: is limited to 5 cities only
Solution: Bazaarghar, a fully functional language-independent B2C platform, is specifically designed to address the above challenges by offering: 1. Conventional E-commerce features; 2. In-application streaming feature, with Call to action functionalities, (Live and V.OD) 3. Call a vendor (ping me feature, making it Uber of live shopping) 4. Integration with social media (FB and YT) for live streaming, (YT, TikTok and IG) for short videos and reels 5. Group buy, omnichannel marketing, and Micro marketing features 6. Gamification and other engagement features on videos (under development)
Disruptive and impactful: 1. Redefining the term online shopping, vendors, customers, and products 2. Adding experience to online shopping 3. Enabling international customers to shop from local vendors 4. Creating a localized ecosystem
Management expertise: with over 100+ years of combined experience. our senior team is comprised of some of the most passionate individuals, who understand the pain point and believe in a simplistic approach to a complex problem.
Few achievements: Won the best innovative App award for the year 2022 (PDA) Countries served: 9 Cities covered, in Pakistan: 370+ Orders processed: 35K+ Viewership (September): 1.8M+ Vendors: 1000+ products: 200K+ App downloads: 70K+ Shows and videos: 11K+
Our aim is to provide a simplistic sustainable solution to challenges hampering the growth of E-commerce in Pakistan. the platform can be replicated in other emerging countries where literacy rates are low with the dominance of multiple regional languages.