Company Performance Metrics
- Jamie Branson: CEO
View TV Overview
View TV, founded by Jamie Branson, is a pioneering media company that encompasses a diverse range of enterprises, including Only Motors, Rathergood, and Kapang. The company is dedicated to revolutionizing the linear television and streaming video delivery landscape, particularly in the realm of Free Ad-Supported Streaming
Television (FAST) channels.
Key Offerings
• Only Motors: A leading motoring television production company, Only Motors produces a wide array of video content related to cars and motoring. Known for its innovative approach, Only Motors delivers over 100 pieces of video content and fresh news stories each month.
• Rathergood: Rathergood is renowned for its unique and quirky content, contributing to View TV's diverse portfolio. It adds a creative edge to the company's offerings, appealing to a broad audience with its distinctive style.
• Kapang: Kapang is a cutting-edge platform designed to bring hyperlocal content to UK towns and cities. Covering nearly 1,000 locations, Kapang offers dedicated local TV channels, radio stations, and news sites, all delivered via broadband (OTT network). The platform supports 4K and 8K content, catering to the growing demand for high-definition programming.
Mission
View TV aims to maximize the return on investment for video content owners by leveraging the four essential elements of success: Content, Technology, Revenue, and Audience. By balancing these elements optimally, View TV provides a comprehensive solution that includes programmatic advertising and fast 8K capable networks.
Impact
Under Jamie Branson's leadership, View TV has made significant strides in the media industry, helping traditional broadcasters transition to streaming TV and providing new opportunities for content creators and advertisers. The company's innovative approach ensures sustainable monetization and a superior viewing experience for audiences.