Company Performance Metrics
Videopath is a video technology that aims to inspire curiosity in viewers. Videopath lets you connect web content to specific moments in your videos, creating a totally new content discovery experience. Videopath is engineered to empower viewers, using interactivity to trigger a deeper level of engagement and exploration. This new model for content
consumption also offers some fantastic conversion opportunities for content marketers.
Here is how Videopath works: users import videos hosted on existing platforms (Vimeo, Wistia, Youtube) into our cloud-based project builder. They drag and drop the content onto the timeline and then publishes their new interactive projects to their blog or website using our embed code. They can also share the video on all social channels and email.
Performance marketers can track viewer behaviour in the Videopath analytics dashboard or link the tracking data to their Google Analytics account.
