84
63
Growth Score
-6 pts
Heat Score
-12 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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646151
Disguising Ads as Entertainment
About the Company
Consumers hate video ads. So, we pioneered the Trojan horse of marketing, ADtainment--ongoing, evergreen, branded entertainment that people choose to watch.
ADtainment is not like traditional, conversion-based advertising. ADtainment is the product, can live almost anywhere, and gets better over time.
Using ADtainment, the Video Brothers helped
LEGO capture 10M new fans, made them the #1 Brand on YouTube, and assisted in increasing revenue by 56%.
ADtainment… because conversion rates aren’t getting any higher.
