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Everyone hates slow loading mobile video ads that block access to content and generally slow things down.
Ad latency is one of the biggest problems plaguing programmatic video ads today. Slow loading ads are one of the key reasons users cite for adopting ad blocking software and research by Akamai Technologies suggests that for every second users
are forced to wait for a video ad to load 5.8% of the audience leaves the page.
Ad latency represents a very real cost for premium publishers through user attrition, missed ad opportunities and ad blocking.
But they can solve the problem of video ad latency. To do so, VIDCOIN has invented a fundamentally different approach to video ad serving that literally flips the current model on its head to achieve absolute zero-latency programmatic mobile video ad delivery both in-app and on the mobile web.
VIDCOIN’s exclusive asynchronous ad serving technology allows premium publishers to guarantee zero-latency video ad delivery while also optimizing ad revenue across multiple demand sources. All within a simple package that fits inside publishers’ existing ad stack.
Founded in January 2013 by a team of former app developers, VIDCOIN’s technology is used to display zero-latency video ads to mobile audiences for global brands in over 35 countries worldwide.
