VeteranCentral will act as a central location for Veterans to connect and interact with local and national supporters, advocates, business leaders, employers and fellow Veterans using modern web and mobile technologies. To achieve these goals, we will employ top online marketers and traditional offline marketing tactics, consistently measure results to ensure high awareness of the website in targeted Veteran populations. VeteranCentral.com currently is in beta mode, with a public launch scheduled for January 2012. By the end of 2012, we estimate close to 850,000 people will be using the site.