existing infrastructural/loss prevention cameras. The result is a continuous, uninterrupted story about a customer’s complete in-store experience from entry to exit, inclusive of precise moment-to-moment location and impressions and interactions with product categories and advertisements.

This rich, biometrics-free dataset is used by retailers and brands, in conjunction with POS and loyalty program data, to produce new revenue streams from in-store traffic by increasing the value of in-store media with standardized audience metrics and by precisely retargeting customers online based on in-store intent.