Company Performance Metrics
- John Hutchinson: Executive Vice President & Chief Financial Officer
- Lisa M. Olivieri: Chief Security Officer
Varsity Brands elevates the student experience in sport, spirit, and achievement. Varsity Brands provides team athletic gear through BSN Sports, offers all things cheer and dance with Varsity Spirit, and celebrates student milestones with graduation and yearbooks through Herff Jones. Varsity Brands partners with educators, coaches, and students to
build school pride, student engagement, and community spirit. The company's mission is to be the leading organization that empowers young people by encouraging participation, recognizing achievement, and building community and school spirit.
Varsity Brands' IMPACT Program forms powerful partnerships with schools to provide customized solutions for a school’s unique needs from online education to professional school branding. The IMPACT Program currently serves over 1,000 schools across 39 states.