data-driven approach: tailor-made definition of needs and collection tools (on-site tracking, eye/mouse tracking, GDPR), human and automated analysis of KPIs (traffic, conversions, social listening), real-time dashboards, and strategic recommendations to optimize the marketing funnel. - Paid media > full funnel strategy (social, search, display, programmatic, DOOH), creation and continuous optimization of multi-lever campaigns, performance auditing, and reporting on Looker Studio to boost awareness, lead generation, or drive-to-store. - SEO > technical audit and optimization (crawl, CWV, tags, logs), semantic strategy and copywriting (keyword research, content), linking (backlink acquisition, networking), local and international SEO, SEO-friendly redesign, personalized monitoring and reporting. - Strategic advisory > holistic view of the digital ecosystem, immersion via benchmarking and social listening to capture insights and opportunities. Design of plans (target studies, brand & creative, workshops) and digital roadmaps (audit, gap analysis, scoring, prioritization). - Social media > defining consistent strategies (8 platforms including TikTok), creating content and editorial schedules, community management and moderation 24/7, influencer campaigns, events and chatbots, social listening, monitoring, and reporting. - Design > Vanksen creates design systems and emotional interfaces (branding, creative direction, visual identity, web & apps) via Figma prototypes, UI design, and component libraries. The offering includes web design, motion, print, video, and multi-channel creative content. - UX > Vanksen puts the user at the heart of the design: UX audit and research (ergonomics analysis, user testing, RGAA accessibility), architecture design, high-fidelity wireframes and prototypes, testing and iterations, with an ethical and environmental approach, to maximize engagement and ROI. - Development > Vanksen offers tailor-made web development combining security, sustainability, accessibility, and performance: consulting and architecture (eco-design, WCAG/RGAA), full-stack development (PHP/NodeJS, React/Next), audits, web factories, e-commerce, headless solutions, APIs, TMA/TME, and continuous monitoring. - E-reputation & Social listening > SWOT and brand health audits, customized daily monitoring (boolean queries, alerts), crisis management (enhanced monitoring, 24/7 on-call service, community management), SERM, and SEO optimization. - Project management > identification of needs and objectives, drafting of specifications, day-to-day management (V-Cycle, Agile, Scrum), project management, quality control, change management, and documentation consolidation via Jira, Trello, and/or Confluence. - Intellectual property > Vanksen secures and optimizes your domain name portfolio: centralized management, daily anti-cybersquatting monitoring, recovery through negotiation or legal proceedings, and implementation of automatic renewals, SSL, DNSSEC, and locks to protect your brand internationally.