He realised that there are many factors that contribute to the success or failure of a sale, regardless of the industry. Finding reliable methods to understanding these factors was vital in helping companies make sense of their customer base as well as helping their sales teams increase efficiencies. He knew that effective sales-teams are more confident, more financially successful and ultimately happier. For companies, this would mean higher revenues and better staff retention – a win-win situation!

Daly’s background in financial services marketing, agency sales management, and selling financial planning software, along with his love of statistics and computer programming resulted the creation of Value-Ad in 2005.