mobile payment transactions and cloud-based services. Passwords and PINs are ineffective at meeting the needs of end users and service providers as they're either too easy to hack or too hard to remember. Natural ID provides a simple and effective way to optimize usability while providing strong security.

Natural ID authenticates a user by their unique human characteristics such as fingerprint, voice, and face. Of these, fingerprints have been proven to provide the best combination of effectiveness, cost, and usability.