Company Performance Metrics
Vaaki.com is a global fashion brand that started with humble beginnings. Initially launched as a small kurti collection under the parent firm Jai Govindam, Vaaki’s first pieces—crafted in cotton, rayon, and Chikankari—were sold locally on April 4, 2018. The collection soon won customer love and expanded to online marketplaces such as Amazon and
Walmart, reaching buyers worldwide.
By 2022, after receiving overwhelming support from global customers, Jai Govindam’s core team decided to establish Vaaki as a standalone global brand, built on its unique clothing styles and handmade patterns.
Rooted in the vibrant culture of Jaipur and crafted by 80% women artisans, Vaaki is more than just a fashion label—it’s a movement that celebrates craftsmanship, comfort, and empowerment. Each piece embodies the philosophy: we don’t just design clothes, we craft wearable stories.
From handpicked cottons to soft rayons, Vaaki’s fabrics breathe comfort, style, and freedom into every piece—whether it’s a breezy kurta, a bold co-ord set, or a dreamy resort dress. The brand caters to women who embrace their roots while spreading their wings—strong, free-spirited, and unapologetically themselves.
Every stitch at Vaaki reflects timeless design, conscious sourcing, and a commitment to uplifting local artisans. With its seamless fusion of traditional patterns and modern silhouettes, Vaaki is redefining ethnic and fusion wear for the global stage.
Through its dedicated platform Vaaki.com, the brand continues to grow its footprint, delivering elegant, versatile, and sustainable fashion to style-conscious customers across India and around the world.
