data marketing industry. It is constructed of hundreds of compiled and proprietary data sources, has over 500 different selects, and utilizes a triple verification process to guarantee accurate targeting. This includes demographic, geographic, lifestyle, interests, CPG, automotive, and behavioral data.

DATA IS OUR BUSINESS

V12 Group has been continuously processing data for over 14 years, enabling high degrees of consistency and accuracy, and processed over 63 billion client records in 2015. The Company uses thousands of custom scripts and Microsoft SQL 2012 Enterprise and MS SQL 2014 Enterprise for their data environments. Within V12 Group’s proprietary DMP data processing environment, the Company uses Cloudera HDFS, Hive and Map Reduce to process unstructured data.

V12 Group continually processes 24 hours a day, 7 days a week, 365 days a year. Depending on the data needs of each client, the Company executes daily, weekly, monthly, quarterly, and annual updates.

• Daily updates for email additions, unsubscribes, and opt outs. Email reporting collects and processes email responses that are added to V12 Group’s system for reporting and retargeting efforts.

• Weekly updates occur on a “New Movers”, client email programs, and digital segment identification.

• Monthly updates include NCOA, CASS, DPV, Deceased, and data refreshes for the production files in Launchpad.

• Quarterly updates include Consumer Postal, B2B, Auto, ePostal, and Online data sets.

• Annual updates can occur on any of our databases but mostly involve B2B firmographic information.