Company Performance Metrics
- Brett Dugan: Founder
We provide specialty food producers with traceable products a specialized distributor that suits their needs, while providing grocery stores with the ability to easily purchase and resell food products that are 100% traceable, easily recallable, and fully verified. By building on blockchain, we can track these products at every step, creating a
transparent supply chain that can be relied upon in case of food safety concerns, that can be called upon for execution of smart contracts for more intelligent invoicing and ordering, and that keeps all parties in the supply chain accountable while increasing their efficiency.
Urbie has the capacity to grow into both a nationwide distribution company and a pioneer in food traceability. We want to change the way people interact with their food by giving them the tools to be responsible consumers, while making our food supply chain and distribution more efficient than ever before. This vision has never been more realistic with the rise of blockchain technology, advanced sensor capacity, autonomous vehicles, and the explosive growth of interest in high-quality, transparent, and responsible foods.